Copywriting & content

Helping your business stand out. 

Effective copywriting enables you to share your story in a way that connects with your customers.

Your business, your customers and their motivations will be at the forefront of my mind as I write – resulting in copy that cuts through and captures your customers’ attention.

Here are some examples of projects I can help you with:

Website copy

Your website is your shop window. The copy needs to be to the point and written in a way that your customers will respond to. I will work with your website designer and draft copy that brings your brand to life, using key words cleverly so that your website reads well and performs well.

Blog articles

Updating your website with well-written, relevant and thought-provoking blogs is a good way to create content to share on social media. It will also improve your search engine optimisation and help your customers find you online. I can suggest topics, research and draft intelligent blogs that fit with your brand and appeal to your customers.

 Newsletters

Your customers’ inboxes are full to the brim; how will your latest newsletter stand out? I will work with you to develop and write engaging newsletters that tempt your customers to click through and find out more.

Social media copy

For many busy business owners, social media can be a time-consuming task. Constantly coming up with content and taking part in conversations online can feel draining. I devise content plans and draft social media copy to ensure that you are reaching your customers on social media.

Vlogs and videos

Videos are an increasingly important part of the marketing mix. Getting this right requires planning and careful thought. I can work with you and your videographer to plan and storyboard your video content.